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October 25th, 2014

SEO Huh? Continued 2.....

Getting found on Google's 1st page is most business owner's main goal. Because if you are found on the 1st page then why would your prospective customer have to go any further? After all, they've found what they were looking for. Your website. Right?

So how to "earn" your way onto Google's 1st page. We've been talking recently about what it takes for Google to put your website on it's first page. Hence, being found on the Internet!

Remember, Google's algorithms are what decide who and who is not on it's first page in search results. What are Google's algorithms you ask? Well they are a complex set of "rules" (called algorithms) that Google has defined which will decide if your website has "relevant" content to the searcher's request. In other words, when a person searches on the web for something specific, let's say a plumber in a certain city in a certain state, Google decides in the blink of an eye which websites are important to show for that particular search. How does Google decide which sites to show? Well that's a highly guarded state secret (or highly regarded Google secret) but we can ascertain some things that are important by listening to Google and what they consider important. Then we tweak our sites to match their criteria. Or at least try to read between the lines and optimize our sites accordingly.

Content marketing for SEO

We've discussed fresh new content being added to our sites on at least a weekly basis so when Google's crawl bots crawl our sites they will find new stuff! New stuff every week. New stuff for our searchers to find when they search the Internet. New stuff that makes our website exciting, relevant and interesting. Apparently Google thinks that new stuff on a website makes it more relevant to searchers. Of course our "new stuff" must have all of the optimized keywords stuffed in there, after all, how can Google know if all of this new stuff is relevant to searchers unless the wording reflects what the searcher is searching for, eh?

So, new content, new content, new content........Need I say more?

Ok.....some more. Another way to enhance the importance of your website to Google (and hence to your prospective customers) is to acquire back links. Back links tell Google that your site is important! That your site is relevant! That other people find your site important and relevant and so Google assumes it's important and relevant. For every back link you receive, Google takes it as a vote of confidence in your website. The more votes the better. Meaning, the more back links the better.......More on back links in our next blog post.......

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